Todd Cooperider, RUPES & the Auto Detailing Industry
In my time in the auto detailing industry, I’ve watched many changes happen right before my eyes. As new technology becomes available, products and tools are able to create better finishes in less time. Protective coatings are now capable of protecting the finish of a vehicle for years with a single application. Detailers are venturing into product distribution and working directly with manufacturers. Everyone in the auto detailing industry has felt the impact of this advancement in the past few years, good or bad.
Esoteric Auto Detail and RUPES
One person who I feel has played a significant roll in this constant progression is Todd Cooperider, owner of Esoteric Auto Detail. Many manufacturers have turned to Todd for product testing and advice, RUPES being one of them. Compared to other random orbital buffers, Todd noticed the RUPES polishers were capable of producing better results in less time. As a detailer meant more profit to be made, since time is money. Todd saw the market and benefit to fellow detailers, and quickly became one of the first places to offer the RUPES polishers in the United States.
RUPES Authorized Training Center
As the RUPES polishers became the go to tools for paint correction work, it was only natural that Todd taught the students of the Esoteric Elite Detailer Academy how to get the most out of them. During my time at the detailer academy, we were able to test the RUPES results side by side with a Griot’s Random Orbital Buffer. It is one thing to read about the differences online or even watch some videos, but when you get a chance to experience the difference first hand with an industry professional explaining, you gain a much deeper understanding. In February 2013, Esoteric Elite Detailer Academy became the first RUPES Authorized Training Center in the US (and world).
Esoteric Auto Detail Visits RUPES in Italy
One of the things that I applaud Todd in doing is going above and beyond in everything that he does. Todd recently made a trip to Milan, Italy to tour the RUPES design, development and manufacturing facility. This shows his commitment to the products he uses and sells. Understanding a manufacturers history, culture, goals and vision can often have a significant impact on how one feels about a product. From the sounds of it, RUPES is excited to continue to push the envelope in design, functionality and results.
What’s Next for the Auto Detailing Industry
Building these types of relationships between manufacturers and professionals is what the industry needs to continue to press forward. As detailers and manufacturers work closer together, it becomes easier to fine tune products to deliver better results. Without that communication a manufacturer will create products that is in their best interest, not the needs of the ones who use them. Professionals are the ones who drive the auto detailing industry, not manufacturers or resellers. If people do not see products being used by professionals, manufacturers and resellers rely on hype and marketing to sell the product. When a product truly out performs another product, professionals will use it and endorse it. Detailing is a pro-sumer industry and product sales are directly impacted when professionals use products and voice their opinions. These opinions can be in the form or articles, forum posts, Facebook updates, tweets, videos, photos and other types of documentation. I encourage all of you reading this to actively voice your opinions on products, tools, processes and techniques, not just to promote your work, but to further the growth of the auto detailing industry.
Please leave your thoughts, comments and questions below.
Three New 22ple Authorized Installation Centers – NJ, VA, CT
22ple welcomes three new authorized installation centers: Detailers Domain, Dream Detail and Chris Larson. Being an authorized installation center means that this particular company is committed to offering the entire product lineup as a service to their customer. This means you can have your entire vehicle protected with 22ple glass coatings by using the VX1 [Pro] for paint, VM1 for metal or VR1 for trim.
Detailers Domain – 22ple Authorized Installation Center
Detailers Domain is located in Norwood, NJ and services northern NJ, NY and CT areas. Owned and operated by Phil Yiu, they stand behind their work 100% and provide some of the best detailing services in their area. Detailers Domain not only installs 22ple, but also sells it too if you are a detailing enthusiast who likes to detail on your own.
Dream Detail – 22ple Authorized Installation Center
Dream Detail is located in Aldie, VA and services northern VA, DC and MD areas. Owned and operated by Travis Kent, his commitment to offering only the best continues with the addition of becoming a 22ple authorized installation center. Travis is an author on ProfessionalDetailing.com and I’m proud to see him making strides with his business.
Chris Larson – 22ple Authorized Installation Center
Chris Larson is located in Connecticut and services the CT, RI and MA areas. Chris was recognized as a top 20 Auto Detailer in 2012 by DuPont Registry. Not only is Chris an exceptional paint correction specialist, but you can now preserve that finish with 22ple protective glass coatings.
Become a 22ple Authorized Installation Center
Please visit Esoteric Detail to find out more information on qualifying for a 22ple Authorized Dealer Account. If approved, you will enjoy wholesale pricing on 22ple products, which gives you more profit margin per application. You will also be supported in future 22ple marketing efforts as well as have clients in your area referred directly to you. You can also purchase 22ple products directly from Esoteric Car Care.
RoboReel by Great Stuff, Inc. – Luxury Power Cord Reel
What is a RoboReel?
A RoboReel is a smart, motor-driven power cord system that winds up your cord perfectly every time at the touch of a button. It is full of functionality, with it’s smart receptical ball and 360 degree rotation. On the ball you’ll find 3 outlets, an on/off button, a retract button and three LED indicator lights. As you pull the cord out, it powers itself on. RoboReel is a portable solution that weighs only 20 lbs and can be mounted on a wall or ceiling or simply placed on the floor. Great Stuff, Inc. stands behind their product with a 4 year or 4,000 wind warranty giving you some piece of mind for your purchase.
RoboReel Safety Features
Great Stuff, Inc. designed the RoboReel with safety in mind. The wind speed is fast up until a docking point that the user sets, and then winds up slowly to avoid any potential hazards. RoboReel reduces fire hazards with built in redundant thermostats, has emergency power shut-off should the cord be severed, it disables winding when it senses the cord in use and it even stops winding if the cord is obstructed or stepped on. Needless to say, it is extremely safe!
Dodo Juice Fin Cut Pads: Cutting, polishing & finishing pads
Dodo Juice Fin Cut Pads Announced
I found this tweet on Twitter this morning from Detailing World
I am certainly intrigued by these pads. After using the Chemical Guys Hex Logic pads a couple months ago, I’ve been looking to make a switch over to a pad style that isn’t flat. These look like they can potentially keep the pad even cooler than the Hex Logic pads, with their deeper grooves and less pad touching the surface. Time will tell, but to me these pads look promising. In my head, my reasoning for thinking this way is based off of how a random orbital buffer works, even though the Fin Cut pads are geared for rotary use. When I think of a random orbital buffer, the main objective is to be able to apply a product to a surface, simulating a hand motion in various directions at a high speed. I feel that the Fin Cut pad design helps further amplify that idea, because as the pad spins or oscillates around, the abrasive particles in a polish are going to get attacked from even more angles, and if the pad remains cooler, then chances are you’ll be able to get more use out of that pad.