An essential part of your auto detailing business should be having a professional website. There is a huge difference between having a nice looking detailing website and having an effective detailing website. The articles you’ll find here are catered to things you can do to improve the effectiveness of your website, which ultimately generate you more leads, more exposure and a more professional image of your business. Some articles included in this section will pertain to search engine optimization (SEO), local search optimization and social media topics. This will help you target specific keywords that potential customers are using to search for detailing services in your area. We offer professional website development, consultation and optimization services catered specifically to the auto detailing industry. If this is something you are interested in, please contact us.
How To Promote Your Business on YouTube – Auto Detailing
When it comes to promoting your business online, the main goal is usually to get in front of as many potential customers as possible. A great way to increase your reach and exposure is by using YouTube to host a video promoting your business. Before we get into how to promote your business on YouTube, lets first answer why you want to invest the time and money into doing this. The answer is quite simple, YouTube is the second largest search engine, only behind Google.
How to promote your business on YouTube
When trying to maximize the benefit of creating videos for YouTube, there are a few things that you want to make sure you do. One of the most important things is to make sure the video reflects the image you are trying to portray to your customers.
Auto Detailing Website Template – Tips On What to Look For?
It’s becoming more and more important for professional detailers to have a professional web presence. Doing so gives you an avenue to display your work and services to potential customers. This makes having a quality website for your auto detailing business an absolute must. You might think a professional website may cost a fortune or is hard to maintain, but they are far from it. With a quality content management system, such as WordPress, and the right website template, you can have a professional website at a very affordable cost.
Choosing an Auto Detailing Website Template
There are literally thousands of templates and themes to choose from when using WordPress. You’ll find an equal mix of free and premium templates to choose from. How do you know which one is right for you? We’ll touch on some of the most important factors to look for in a template so that you get the most out of your website.
Why I recommend a Premium Template
I would highly encourage you to purchase a premium website template for your auto detailing business. ThemeForest.net is probably the best place to find quality themes for WordPress sites.
Local Listings for Professional Detailers and Mobile Detailers
One of the things that can have an instant impact on your local exposure is to take advantage of the many free listings out there. Most of the major search engines offer free business listings, including Google, Bing, and Yahoo. In addition to the major search engines, there are a slew of other websites that cater to listing your business for people to find, such as Yelp, Foursquare, and the Yellow Pages. One of the nice things about having your business listed in these types of sites is they usually rank high in search engines. This means as someone searches, car detailing in Chicago, usually some of the first results will belong to these listing sites.
Google+ and Google Authorship for Professional Detailers
Overview of why you want to use Google Plus
One of the social media avenues that many professional detailers have yet to embrace is Google+ and there are plenty of benefits in doing so. I’d like to share with you two links that can thoroughly explain how Google+ works and why you want to use it for you and your business.
Video on Google+ by SEOMOZ
Article on Google+ and SEO benefits
Here’s how I see it potentially impacting the auto detailing industry. If professional detailers collectively start using Google+ we can have an impact on what people find when searching Google for detailing related terms. The more detailers network together on Google+ and use it effectively, the bigger the impact it will have. It can help fine tune search results catered to professional detailers, helping weed out irrelevant content as we search Google. Doing so will help us discover new content from trusted professionals in your network or circles. The sharing of quality content can also help your Google+ profile rank higher giving more exposure to you and your business. Speaking of promoting your business, you can create a Google+ Page for your detailing business as well. This will allow you to promote your services on one page in conjunction with your personal Google profile. You’ll need the personal profile in order to establish your Google Authorship presence, which to me is one of the main reasons I started using Google+ in the first place.
Auto Detailing Website – Choosing a Business Domain Name
The following is the start of a series of articles will walk through how to build a professional auto detailing website starting from scratch. Additional installments of this series will be available under the tag: auto detailing website
Choosing a Business Based Domain Name
As a professional detailer, you want to think of your website as the hub of your online identity. Everything you do online should ultimately tie back to your website. Any type of print marketing, especially business cards, should always display your domain name as well. Choosing a domain name that accurately reflects your business is important.
Finding a great domain name that is not already taken can be a bit of a challenge at times. If your business is already in existence, most people prefer to have the domain match as closely as possible to your business name. I recommend using GoDaddy.com for all of your domain needs. They are the standard in the industry and their customer service has been great any time I needed it. GoDaddy offers a wide variety of products, however, I usually only use them for domain name purchases and SSL certificates. They offer affordable hosting if you are on a budget, however, going with a cheap host is not always a good thing and I’ll explain why in the hosting article.